When Lamson started creating Liquid they focused purely on the virtues
and advantages a pressure-cast process can offer. Structurally you can
do things with casting that you can’t machine, such as full radiused
compound curves, near zero-radius inside corners, and for precise fit
and finish you can go back and machine the cast part in critical areas
amplifying the best aspects of the process.
Lamson pushed back on other boundaries as well, making much of the reel
here in the U.S. These high quality castings are imported, but the
components critical to the drag system are CNC-machined here in the U.S.
Liquid reels are assembled in Boise alongside Lamson's highest priced
reels. No other $100 reel can boast this much U.S. content and quality
oversight.