Fly Fishing at Angler's Lane Outdoor Gear Stores

Angler's Lane
Graves Mill Shopping Center
Forest, VA 24551
434-385-0200

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Privacy Statement
This Privacy Statement verifies that Angler's Lane (AL) is in compliance with PrivacySecure privacy principles and guidelines. This statement discloses the privacy practices for this entire site.

PrivacySecure, Inc. is a Virginia corporation whose mission is to make a significant contribution to commerce on the Internet by providing a means for users of Internet services to have confidence in the published privacy statements of companies collecting information about users and visitors to their site.  Because this site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed and audited for compliance by PrivacySecure. When you visit a Web site displaying the PrivacySecure logo, you can expect to be notified of:

1. What information Angler's Lane gathers/tracks about you
2. What Angler's Lane does with the information it gathers/tracks
3. With whom Angler's Lane shares the information it gathers/tracks

Questions regarding this statement should be directed to The AL Customer Service at Contact Us


Angler's Lane (AL) has adopted a set of information management guidelines which serve as the basis for our customer and advertiser relationships. These guidelines have been developed with the recognition that Internet technologies are rapidly evolving, and that underlying business models are still not established. Accordingly, guidelines are subject to change. Any such changes will be posted on this page.

1. What information does Angler's Lane gather/track about you?

AL logs IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We do not log IP addresses to track a user's session, nor do we link IP addresses to anything personally identifiable. AL does not require users of this site to supply any personal information on this site except if needed to sign up for specific services, such as fishing trips.

2. What does Angler's Lane do with the information it gathers/tracks?

AL may perform statistical analyses of user behavior in order to measure relative consumer interest in the various areas of our site (for service development purposes) and to inform advertisers as to how many consumers have seen their advertising banners. In performance of these statistical analyses, we will disclose information to third parties only in aggregate form. Personal information on individual subscribers will not be provided to any third party.

Using the e-mail addresses provided at registration, AL periodically sends promotional e-mail to its subscribers about services offered by AL and its advertisers. A consumer can indicate on the subscriber registration form that he or she does not wish to receive e-mail information from AL or its advertisers. AL may contact a subscriber regarding account status or changes to the subscriber agreement.

3. With whom does Angler's Lane share the information it gathers/tracks?

AL shares the information it tracks, in aggregate form, with advertisers and other partners. We do not release personal information about any individual subscriber to third parties. We also do not sell or share email addresses with any third party, advertiser or other partners.  AL will provide a subscriber a summary of his or her personal information provided at registration upon request. This information will only be sent to the e-mail address on file for the subscriber name associated with it.

Upon request, AL will remove any subscriber (and his or her personal information) from our database, or allow any subscriber to "opt out" of further contact (while still allowing access to the site) or change/correct personal information that the subscriber states is erroneous. To obtain an information summary or request a change of information, send e-mail to Customer Service.

AL is not responsible for the content or the privacy policies of Web sites to which it may link.