Fly Fishing at Angler's Lane Outdoor Stores in Virginia

Angler's Lane
Graves Mill Shopping Center
Forest, VA 24551

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After more than 35 years of business, Ross reels are still the #1 selling fly reels in the USA! Every Ross reel is engineered to endure a lifetime of days on the water. This is why Ross reels remain a favorite among fishing guides around the globe! Our team of engineers applies their 50+ years of expertise into each reel that leaves our factory in Montrose, CO USA, resulting in fly reels with ingenious design, unwavering drag performance, pleasing sounds and incredibly smooth rotation! We challenge you to compare our reels side by side with any competitive fly reel. You will quickly see that our finish, manufacturing tolerance and drag performance cannot be matched. Our unrivaled expertise in fly reel design and total commitment to quality, performance and customer satisfaction shows in every reel we make. This is why Ross is the recipient of more industry “Awards in Excellence” for innovation, dependability and performance than any other fly reel manufacturer in the world!

New for 2010 is the Evolution LT - an updated version of the original Evolution series; unquestionably one of the finest fly reels ever produced. In addition, we are now coating all of our pressure cast reels with a proprietary AGP finish. This coating is incredibly strong and substantially more durable than any finish applied to competitive reels. And last but not least, we have added a number of color choices to our most popular series of fly reels, guaranteeing that every angler will be able to choose a reel that perfectly fits their needs and their style. Lifetime Warranty on Reels!



Evolution LT
Momentum LT


Evolution LT
Momentum LT



Ross Fly Reels
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Free Shipping within continental US for clothing orders $75 & over ! Free shipping for all other items over $99!  details Orders with only flies & hooks ship free $50 & over!
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Angler's Lane
Graves Mill Center at Route 221, P O Box 1265, Forest (Lynchburg), Virginia 24551-5265
434-385-0200 Fax: 434-385-0400   Email: Contact Form 

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